How to Get Leads? Use Social Media to Educate.

Social Media is powerful. One post can reach millions of people. That is power; beyond measure. According to a 2015 report by Shareaholic, an audience growth & engagement company “social media has surpassed organic search as the No. 1 source of website referral traffic.”

Local businesses and their owners/employees all have profiles. And that makes it a great place to market yourself. 

However, do not post just to post. Instead, post content that would make your audience smarter and knowledgeable. Because knowledge is power.

Before we start reaching out to businesses and people in the community. Let’s come up with some content ideas. As we are generating content ideas, let’s make each week cover one startup ideas. In fact, by focusing on one content per week makes it easy and save us time from research. 

Furthermore, with these topics, make sure that it relates to the events/concerns that are transpiring in the business community. 

One content idea can be “How to reduce employee lawsuits and turnovers with a great working culture.” Employee lawsuits are on the rise and helping businesses mitigate it will build credibility. With a topic like this, we can spread it out over five days and each day we provide a recommendation. To find recommendations, look into research journals and publications. Google is a great place to start.

In each post, state the recommendation (providing the research source) and illustrate how an insurance product like employment practices liability insurance (EPLI) will their business if employment lawsuits arise. 

After you have created five days of content, google a list of businesses in your community and start connecting with them. 

As you send requests, include a note in the section stating that you are a new agent in the community and you look forward to helping them grow their businesses.

In conclusion, let’s use social media to educate our business community and not a means of self promotions. But an educational tool. When you educate them, they will see you as a trusted resource.

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